Question 2

Question 2.) How Effective is the combination of your main product and ancillary texts digipak and advertisement?

These are some screen grabs of our main product to show evidence of clear correlation between my Ancillary texts which is my digipak. Graffiti is a crucial visual link which is used through out the pop video and also established via the fonts on my digipak. On my digipak I have also used a background of a grunge brick wall to give a dark dramatic impact on the product and emphasize the graffiti font.

 

On my digipak I wrote "Dont Hold Back" as if someone wrote it by hand which mirrors the video product which also includes our graffiti artist writing "Dont Hold Back" on the free wall which is based at Waterloo, Lambeth borough.

 

The colour of the graffiti font on my digipack (which is red and white), relates to the t-shirt I was wearing while DJ'ing in the pop video, which was also the same colour which once again shows evidence of correlation

Even though this is a classic CD Cover, it inspired me with its graffiti fonts in front of a brick wall and made me realize that it also relates to my pop video which also includes graffiti. However I have decided not to use an image of my self as the artist since I was only in the pop video for about 15 seconds. I wanted to create the impact of the digipak and relate to the pop video just by the use of font and background which at the end I thought was very effective.  Run Dmc is a similar genre to my pop video which includes an abundance of dancing shots similarly to our final product.

Final Digipack and Final Advert.

 

CD cover analysis 2.

The background – in contrast to the girl-band – is simple yet elegant. The use of black and white, once again, forces attention upon the band.  Editing has been used to create gradients of light and to enhance the reflection on the floor, generating connotations of fame and glamour, as bright lights and attractive models are images we are used to seeing when referring to these topics.

The band’s name is displayed twice in two different areas of the cover. The largest title is positioned behind the group, slightly concealed by the way they are standing – this has obviously been done deliberately as the target audience are expected to already be familiar with the band name, and therefore, there is no need for it to be in full view. This technique is used quite often in magazines; where the title is slightly hidden by an image (usually a model or celebrity) because the reader is expected to be familiar with the company name.

CD cover analysis.

Rihanna covering her face shows her as not wanting to be revealed to the audience and wanting to stay mysterious and dark and not revealing herself to the audience too much. This image also perhaps shows that she doesn’t wish to be exposed as others are.

She wears lots of heavy jewellery which also adds to the darkness of this album as it looks thick and heavy as though she is not someone to back down easily.

The R on the cover is a sharp shaped and that makes the audience wonder why she has created something so contrast to her previous work. It seems that she is determined to make a big comeback after being affected by some aspects of her personal life which shows power and and determination to succed.

The album cover is mostly colorless – (black and white) and this has an impact on the audience as it stands out from typical bright album covers and those of her previous work. Her previous albums showed Rihanna as being sexy, confidant, vibrant artist however this album cover entails a feeling of darkness with the black and white effects making her new album seem dark and maybe sinister compared to her old work.

The album title is written in a small font and it is white therefore it doesn’t stand out from the CD cover itself which could make the audience think the title has no real importance compared to knowing the artist and noticing the album

Question 1 continuing

This is my digipak for the music video we have produced. I have tried to convey the advertisement and digipak to the video via using fonts, patterns and images to indicate the genre and correlate with our video.

These are the Album covers of the videos we were influenced by. Even though it is not exactly the same as my digipak the fonts and style show similarity and convention in genre.

Question 1 continuing

These are screenshots of the similar camera work that we used in our music video and the videos that we were influenced by.

we have used a variety of conventional techniques of camerawork mise en scene and editing.
Starting of with editing we have created a up to beat fast paste editing which can also relate to the convention of our genre which is breakbeat / trip hop
We used an abundance of camerawork aspects from related music videos such as Madonna " Hung up" and Run Dmc " Its like that". Both of these videos exploit the dance genre and connotes conventional imagery. We were influenced by the camera work in both of the videos because it had a dynamic impact which bigged up the dance moves and created an effective scenery which correlates with the music and genre.