Thursday 23 September 2010

Andrew Godwins Theory

The central points of Andrew Godwins theory on music videos:
  • Music videos are based on repeitition as some music clips there are repetitive scenes and images that create an expectation for the audience to establish the genre.
  • Music videos do not have a closure or ending.
  • Music videos triggers a visual pleasure that is continuous which promotes the video
  • There is three different aspects of music videos; Illustration, Disjuncture and amplification.

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