Tuesday 21 September 2010

Andrew Goodwins Theory

Main points on Andrew Goodwins theory on music videos:

Music videos rely on repetition as in music videos they repeat certain images that create an expectation of the viewer for the genre.

Music videos do not have a form of closure or ending.

Music videos provides a visual pleasure which encourages repeated viewing which promotes the music.

There are three types of relations between songs and videos: illusration, amplification and disjuncture.

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